Some users are not familiar with cloud software.
In the bad old days, you had to load a CD, download something to install it on your computer (e.g. Skype) or download a helper software like Flash (really annoying).
Not anymore. With LearnCube, you access everything through the web browser. There's nothing to download or install. If you've got access to the internet, you can access your account on LearnCube.
This is particularly helpful for students. It takes away the hassle and potential drop-off points that limit your business growth.